Beiersdorf – Nivea Epigenetics​

Best practices

Post date

October 22, 2025

Categories

3D, Beauty, Billboards, Out Of the Box, Transport

Objective Campaign

  • Bring Nivea’s brand vision to life through immersive expériences
  • Reinforce the launch of the Cellular Epigenetics Serum 
  • Create a strong emotional connection with consumers
  • Maximize visibility in a high-traffic environment
  • Increase brand awareness and top-of-mind recall
  • Drive product trials and purchase intent

Media characteristics:​

  • Large-scale immersive OOH takeover Antwerp Central Station
  • Wrapped elevators, escalators, balustrades, and supersized frames
  • Monumental Dazibaos and digital screens for high visibility
  • On-site pop-up for product trials and expert consultations

 

Reason best Practice

Immersive brand experience in a high-traffic environment to maximise consumer engagement.

Strong visual impact and brand presence through large-scale station takeover.

Direct interaction with consumers via pop-up stand to drive product trial and brand connection.

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