JCDecaux was challenged to create a Coca-Cola experience that was both magical and immersive. Effectively convey the magical and immersive nature of the Coca-Cola experience to visitors of a high-traffic holiday market with an expected 4.2 million visitors.
100% custom-built chalet, designed specifically for Winter Wonders. By integrating cutting-edge technology with heartfelt storytelling, we have created a unique experience.
Construct a tailor-made chalet that created a true holiday magic. It captivated audiences with 3D screens, offering a stunning virtual journey over Brussels that redefined immersive experience. Enhance the personal connection and festive spirit by allowing visitors to scan a QR code that facilitates donations to Food Banks, thereby combining the joy of the season with a meaningful charitable act.