Nissan, in collaboration with Clear Channel and Urban Media, aimed to introduce its 10-year Nissan MORE warranty through an interactive DOOH campaign. By inviting travelers to stand in front of a camera with a filter that visualizes their future selves in 10 years from now, the campaign created an engaging and memorable way to highlight the long-term reliability of Nissan cars.
The Nissan campaign features a rectangular LED Wall with vibrant visuals and an interactive camera filter, designed to capture the attention of travelers and enhance engagement.
The campaign ran from January 6 to January 26, with one week at each station (Brussels-Central, Antwerp-Centraal, and Liège-Guillemins), ensuring maximum visibility in high-traffic locations.
Situated at the entrance of Belgium’s busiest train stations—Antwerp-Centraal, Brussels-Central, and Liège-Guillemins—this campaign maximized visibility and engagement.
By integrating a camera filter, it added an element of humor and personal connection, encouraging passers-by to interact while reinforcing Nissan’s image as a reliable and forward-thinking brand. This innovative and immersive approach made the campaign both memorable and shareable, extending its impact beyond the station.
