Hello, bonjour… Moien! ING Luxembourg welcomes you to Lux-Airport with its famous ‘Moien’!
Since summer 2018, the colourful MOIEN podium has taken up residence at Lux-Airport, becoming an emblematic podium of the place and welcoming passengers.
A special podium that changes with the seasons and the news…
The campaign décor is regularly updated to reflect the seasons and current trends. With 6 different versions created so far, the MOIEN podium was even present during the pandemic with its own special decoration! The main aim of the campaign is to increase ING’s visibility throughout the country, with a quirky, local approach. The word ‘MOIEN’ (which means ‘hello’ in Luxembourgish) creates a link with local culture.
Success measured in selfies!
Over time, the MOIEN podium has become a must-see spot for passengers, who regularly take photos in front of it. This is a sign that he campaign has succeeded in creating a link with travellers and becoming an integral part of the airport experience
