Coca Cola Cherry

Best practices

Post date

November 7, 2024

Categories

Food, Mobile, Out Of the Box

Objective Campaign

Attract the attention of the brand’s core target (young people) by creating a unique immersive experience to reveal its two new flavours: Lemon Zero and Cherry Zero.

Media characteristics:​

EXCLUSIVE PRESENCE IN
METRO + MALLS ENVIRONMENT

  • 2m² Digital screens (Metro Rogier)
  • Big led Digital Screen
  • Giant screen on lift
  • Stickering on the façade of shopping city2
  • Stickering on floors
  • Stickering on lifts

Reason best Practice

The first out-of-the-box campaign to combine metro and mall environments at the same time.

An unmissable activation with giant screens, entrance, stairs and escalators takeover and extensive sampling.

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