Clear Channel and its creative unit Urban Media dared to think boldly, creating an immersive Coca-Cola Zero Sugar experience to celebrate EURO 2024!
The campaign seeks to position their zero sugar drinks while giving an experience called “The Ritual Cup”, a moment to connect football fans with their celebration rituals.
Coca-Cola not only enhances the celebration but also deeply connects with its audience through rituals of celebration, fostering a deeper connection with 900 footballers who took the plunge and showcased their talents.
This dynamic, multifaceted approach also reinforces Coca-Cola’s brand presence in a unique and impactful way. The distribution of 18.200 Coca Cola Zero cans, showcases an outstanding marketing achievement.
Urban Media and Coca-Cola transformed the heart of Antwerp Central Station into a 6-metre diameter mini football arena, including an interactive Photocube to capture memorable moments, and a giant fridge to offer refreshing drinks.