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Adidas

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Best of OOH

Post date

August 2, 2024

Categories

Out Of the Box, Point of Interest, Point Of Sale

Objective Campaign

Introducing as many people as possible to the new Diables Rouges football kit made by Adidas for EURO 2024. ​

Media characteristics:​

  • A classical paper street furniture network in Brussels & Antwerp (with +/-18mio impressions)​
  • +4 cut outs in Brussels​
  • Campaign dates 18/06-24/06​

Reason best Practice

Adding a simple visual twist makes the campaign more impactful & put the new kite into spotlights! ​

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