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Deepscreens at Plaisirs D’hiver

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Best of OOH

Post date

March 26, 2024

Categories

Billboards, Corporate, DOOH, Point of Interest

Objective Campaign

To offer a selection of advertisers an innovative way of being present on plaisirs d’hiver when OOH advertising is not particularly present, while at the same time highlighting JCDecaux’s expertise in digital displaying.

Media Characteristics

3 Giant Deepscreens LED Situated at strategic points of the Plaisirs d’hivers visitors path :  

  • Place de la Monnaie
  • Marché au Poissons
  • Carrefour de l’Europe (in front of central station exit)

     

     

Combined with 6 Digital totem screens spread on the Plaisirs d’hiver.

Reason best Practice

BRING OOH TO PEOPLE

By proposing new locations to put ooh in the heart of public events.

 

CREATE AN GREAT OOH VISUAL IMPACT & PUT OOH KNOWHOW IN THE SPOTLIGHT

By the use of latest technologies (3D digital creations)

 

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