Cristal

Best practices

Post date

October 19, 2023

Categories

3D, Food, Out Of the Box, Point of Interest

Objective Campaign

Cristal wanted to showcase their iconic bottle and can in a new, refreshing, creative and innovative way.

Media Characteristics

The iconic Cristal bottle and can came to life in a striking display of color and special effects, executed by Urban Media’s creative team using cutting-edge techniques.
The astonishing installation, with Cristal lager in a brand-new format, surprised travelers and passers-by at Brussels-Central station and continued its journey to Liège-Guillemins station afterwards.

Reason best Practice

This innovative advertising campaign transforms the traditional advertising experience into an engaging and interactive experience through a unique holographic creation, presented in a cube specially designed for the occasion.

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