Takeover City2 shopping mall
To capture audiences with impactful formats in a high-footfall indoor environment with long dwell time
Frontlines in shopping streets
To maximise visibility in busy shopping streets during the holiday and gifting season
Digital Malls Network (34 shopping malls)
To achieve broad national coverage, reaching audiences in multiple high-traffic retail locations across Belgium.
Station Live Network
To engage commuters in transit environments (Reach!) with high dwell time, allowing them to watch multiple videos and increasing campaign impact.
This campaign full met Disney+’ objectives. With a media budget of 181k, it generated 20.569.500 contacts – resulting in a CPM of just €8,8, which is exceptionally low for such high-impact formats.
