Disney Studios x Tron

Best practices

Partner

Billups

Categories

Out Of the Box

Objective Campaign

  • Create strong awareness for the launch of the third TRON movie in Belgium
  • Deliver high-impact visibility in premium, high-traffic urban locations
  • Go beyond reach by creating a memorable and immersive brand experience
  • Maximize reach and frequency through a complementary digital OOH network

Media characteristics:​

  • Banner “The Triangle” (Antwerp): High-impact, large-format visibility in a premium city-centre location
  • Banner Rue Gineste (Brussels): High-impact format combined with strong reach along a key traffic axis
  • Metro platform domination – De Brouckère: Full platform domination delivering maximum impact and immersion
  • DigAudPack Live Extra (Bauer): High-reach digital network with screens both on street level and inside stations

Reason best Practice

This campaign full met Disney Studios’ objectives. With a media budget of 108k, it generated 123.244.806 contacts – resulting in a CPM of just €8,8, which is exceptionally low for such high-impact formats.

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