The objective of this campaign was to generate awareness and excitement for the release of Captain America: Brave New World. By utilizing high-visibility DOOH placements in key locations across Belgium, the campaign aimed to maximize exposure and drive interest in the film, ensuring a strong presence in both urban streets and busy train stations leading up to the launch.
National Coverage:
High-impact DOOH campaign across Belgium, targeting both busy urban streets and major train stations.
Key Locations:
Prominent placements at Place Flagey in Brussels, Schuttershofstraat, Frontline Green Meir in Antwerp, and full wraps at Ghent Sint-Pieters station.
Big Size Formats:
Use of large banners, frontline banners, and full-area wraps to maximize visibility and impact.
The campaign’s strategic use of high-visibility locations and eye-catching formats effectively captured attention, while the bold and dynamic visuals generated excitement and engagement, reinforcing the film’s release and enhancing its presence across key Belgian cities.
