Essentiel Antwerp

Best practices

Post date

April 8, 2025

Categories

Fashion, Transport

Inspirational campaign

Essentiel Antwerp launched a bold OOH campaign for their 25th anniversary using a full-wrap tram in Antwerp.

The goal was to reinforce their brand’s colourful and creative identity while reaching a broad audience in their hometown.

The campaign seamlessly integrated OOH with digital strategies and marked the launch of a larger international campaign in New York, London, Amsterdam and Paris.

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