To create a special ‘Valentine’s Day’ campaign that reflects Eltrona’s sincere commitment to creating authentic links with its community and strengthening its brand image & presence.
Create an unforgettable L(OOH)ve campaign, leaving a lasting impression on Luxembourgers, whether they’re Eltrona customers or not.
3 out-of-the-box formats with 2 “Creative Solution” bus shelters (central station and Hamilius) and a decorative cube in Cloche d’Or shopping center
Paper & digital networks in the city of Luxembourg, in central station, in Cloche d’Or shopping center & Knauf Shopping Pommerloch
A dynamic multi-environment OOH strategy featuring creative formats and a major activation on Valentine’s Day, ensuring maximum visibility and engagement.
Celebrating GIGA Love, Eltrona’s teams went above and beyond, handing out 8,000 red roses—iconic symbols of love—to all passersby and travelers, beautifully blending emotion with promotion. This activation allowed the brand to stand out in a small market where possibilities are very limited.
