Ikea

Best practices

Post date

April 8, 2025

Categories

Out Of the Box, Retail

Objective Campaign

  • Claim the quality of Ikea’s kitchen
  • Show the practicality of kitchens
  • Promotion

Media characteristics:​

Every year, for its Kitchen campaign, IKEA relies on classic OOH formats such as 2m² networks or billboards. But in 2025, the brand is stepping out of its comfort zone and reinventing its communication with a bold and immersive activation.

Full wrap Metro Louise – 2 weeks : 09/02/25 – 25/02/25

Reason best Practice

 IKEA wanted to prove the quality of its kitchens and demonstrate how seamlessly they can fit into small spaces.

This creative campaign reflects IKEA’s commitment to continuously innovating in its communication, going where no one expects it to, creating impact and emotion along the way.

  • High impact
  • Creativity/Original
  • About 232.800 contacts per week
an advertising banner on the wall and on ikea's escalator

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