By creating an immersive and engaging brand experience that ties into the excitement surrounding Tim Burton’s Beetlejuice film release, the campaign aims to captivate the passers-by and immerse them in the world of Beetlejuice while showcasing Fanta’s limited-edition cans. The campaign seeks to strengthen Fanta’s digital presence by encouraging participants to engage through a dedicated app via QR codes, fostering deeper brand interaction and connection with audience.
By creating an immersive and engaging brand experience that ties into the excitement surrounding Tim Burton’s Beetlejuice film release, the campaign aims to captivate the passers-by and immerse them in the world of Beetlejuice while showcasing Fanta’s limited-edition cans. The campaign seeks to strengthen Fanta’s digital presence by encouraging participants to engage through a dedicated app via QR codes, fostering deeper brand interaction and connection with audience.
By transforming Antwerp Central Station into a cinematic experience with an LED wall XL, immersive sound, and special seating, it pushes the boundaries of public space activations. The holographic display of Fanta x Beetlejuice cans, combined with staff interactions and QR code engagement, seamlessly bridges the physical and digital worlds. This multi-sensory, cross platform campaign effectively captures attention and deepens brand engagement, showcasing the power of DOOH in creating unforgettable experiences.