The objective of Nissan’s campaign is to captivate audiences in Belgium by highlighting the innovative spirit of the new Qashqai. Through unconventional scenarios, the campaign emphasizes the vehicle’s adaptability, staying true to the ‘Defy Ordinary’ slogan.
The Nissan Qashqai campaign uses vibrant visuals and cutting-edge CGI, showcased on digital screens and giant billboards. Featuring the vehicle in unexpected scenarios, these displays create a striking and memorable experience for urban audiences, adding an element of surprise to everyday city life.
The campaign’s innovative approach and striking visuals effectively engage audiences, enhancing both visibility and brand recognition. Its strategic placements in high-traffic urban areas make it a standout example of effective Out-of-Home advertising.