Warner Bros Movie Twisters

Best practices

Post date

November 2, 2024

Categories

Entertainment, Out Of the Box, Street

Objective Campaign

Create extra buzz for the release of the movie.

This creative campaign captured everyone’s attention and created buzz on social media worldwide.

Media characteristics:​

An upside down 2m² in front of the Docks Bruxsel shopping mall, the cherry on the pie of a 2m² national network (paper and digital).

Reason best Practice

A clever repurposing of a 2m² that perfectly aligns with the film’s release theme. When creative minds let loose with OOH, the results are striking !

The upside-down 2m² wide-ranging impact boosted the visibility and attention to the ‘classical’ OOH and DOOH campaign in the streets of Belgium and in shopping malls.

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