best of ooh


Best practices

Best of OOH

Post date

November 28, 2021


Billboards, Fashion, Out Of the Box

Objective Campaign

Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made.
Generate awareness and impact.


Media Characteristics

2 megaposters with a surface of 503m² and 87m².
In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and 20m²).

Reason best Practice

Besides the fact that this was a great campaign, this was especially a very cool use of OOH.
Painting the mega poster in Antwerp by artists, recycling the mega posters into shopping bags.
With extra support for the 4 large digital screens in the shopping streets.



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