best of ooh

Rituals

Best practices

Best of OOH

Post date

March 28, 2021

Categories

Beauty, Retail, Street

Objective Campaign

Highlight the fact that the stores were open during the semi-lockdown and increased in-store traffic before Christmas affluence.

 

Media Characteristics

Personalized digital networks in direct proximity of POS + a geotargeted mobile activation

 

Reason best Practice

This case clearly demonstrated the power of the combination of the two-digital media (OOH +MOBILE).

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