best of ooh

Bebat – 2021

Best practices

Best of OOH

Post date

November 28, 2021


Point of Interest, Services, Street

Objective Campaign

Activate people to recycle used batteries.

Media Characteristics

Multiple OOH touchpoints were used:

Reason best Practice

Campaign results: impact year-on-year increased results for the Bebat brand. (cfr graph left)
Efficiency: Creative use of different OOH media to convince consumers of their key-message. 2m² poster to create a solid base completed with other formats to ensure reach & frequency
Audacity: Railway stations – Out-of-the-box with 3D elements in Antwerp-Central (rope connecting both elevators >> “vang ze allemaal”)

Use of bread bags to spread the message >> get inside people’s home.



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