best of ooh

Lipton Ice Tea

Best practices

Best of OOH

Post date

November 28, 2021


Food, Point of Interest

Objective Campaign

Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton.

Media Characteristics

700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour.


Reason best Practice

Take advantage of the reopening of the terraces to highlight its brand through a large-scale OOH campaign while adding a little something that is the countdown everyone is waiting for. The special thing about the campaign is that the message will change as the days go by.



* indicates required

Intuit Mailchimp