best of ooh

Bruxelles Mobilité

Best practices

Best of OOH

Post date

November 28, 2021


Services, Street, Transport

Objective Campaign

Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the  road.


Media Characteristics

Selection of 170 2m² street furniture paper faces + online (not via JCDecaux)
+  activation actions (not via JCDecaux)

Reason best Practice

This campaign, directly inspired by the graphic universe of Frank Miller (Sin City), presents users who disappear in the dark. A way to visually address the dangers and call for vigilance.



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