best of ooh

Coca Cola Corperate

Best practices

Best of OOH

Post date

November 28, 2019


Out Of the Box, Point of Interest, Services, Transport

Objective Campaign

Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919.

Media Characteristics

Wall Wrapping of the Schuman metro platforms walls

Reason best Practice

Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Cola and JCDecaux placed a billboard in a place that was not originally intended for this purpose in order to maximize the impact of their communication: right in front of the exit of the metro and train station, in the heart of the European community.

This campaign is:



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