best of ooh

De Standaard

Best practices

Best of OOH

Post date

November 28, 2019


Out Of the Box, Services, Transport

Objective Campaign

A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true.

Media Characteristics

De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach a large group of travellers. With creative copy they respond to the characteristics of our formats and therefore was the campaign creatively implemented per medium.

Reason best Practice

Strong & creative OOH campaign that responds to medium, time and target group.



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