best of ooh

Coca-Cola “Real Magic”

Best practices

Best of OOH

Post date

December 10, 2023


Food, Out Of the Box

Objective Campaign

Coca-Cola wanted a unique visibility for the launch of its new campaign “Real Magic”. Belgian artists created street art for the new communication campaign. The particularity of this project, was a mural with special video mapping effects above the painting. A touch that reinforced the campaign, and that shows that the real and virtual world can meet even in urban wall advertising.


Media Characteristics

The Air Purifying Murals are a totally unique product . A 100 % handmade artistic realization, in this case augmented with video mapping .
Here, Coca-Cola collaborated with several Belgian artists of national and international fame: _Smok_, Arnaud Hermant & Glitch Prod.

It reaches the masses (more than 2.900.000 OTS) and it purifies the air at the same time: the 200m2 of these murals have the same purifying effect as 200 mature trees.


Reason best Practice

In this campaign, the real and virtual worlds meet.
When these two worlds meet, a moment of magic is created.
That campaign is a metaphor proving that what unites us is stronger than what divides us.
It uses both artistic talent, a media with impact, and video beaming to really augment the storytelling power of the campaign.



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