ING media collaboration

Each day, the Clear Channel digital network has unveiled the best UEFA EURO 2020TM goal scored the day before, sponsored by ING. The “Goal of the Day” partner thus benefited from optimal and innovative visibility.

This “Goal of the day” campaign with ING illustrated the perfect synergy of our different communication channels. The flexibility of our out-of-home digital network allowed us to adapt the messages in real time and to add contextual editorial content that was increasingly relevant. The multiplicity of contact points between digital, television, DOOH and radio offered the advertiser the possibility of reaching its target throughout the day.