best of ooh

De foute tram

Best practices

Best of OOH

Post date

November 26, 2019


Entertainment, Transport

Objective Campaign

To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside.

Media Characteristics

They decorated the tram with:
– de “foute” look & feel (pizza, leopard, …. motifs)
– the stop announcements were personalised with the artists of de Foute Party.

Reason best Practice

The extravagant look & feel of the tram fits in perfectly with the Foute Party of Qmusic. By also using the stop announcements in a creative way, Qmusic managed to bring the party people in the mood on their way to the Foute Party.



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