best of ooh

AB Inbev

Best practices

Best of OOH

Post date

November 28, 2019


Billboards, Corporate, Food

Objective Campaign

AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois.

Media Characteristics

JC Decaux Brussels Airport billboards


Reason best Practice

7 days campaign, 32.244 glasses of beer, 1000 beers/day AND tons of positive return.



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