best of ooh

Fame by Paco Rabanne

Best practices

Best of OOH

Post date

March 21, 2023


Beauty, Out Of the Box, Transport

Objective Campaign

Launch of the new women’s fragrance FAME by Paco Rabanne


Media Characteristics

Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams

Reason best Practice

A complete Activation campaign with a mix of what out-of-the-box ooh can provide to brands (brand zone fully wrapped tram shelter, combined with digital ooh screens,  sampling, special build and a full wrap tram.
A beautiful example of transversality around the main attraction (the brand zone).
The campaign is unmissable if you are about the brand zone Louise.



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