The brand wanted to increase their impact around the #WHATTHEFANTA concept and they put all the chances on their side to do it..
Activation action in a mall on a Wednesday afternoon to be sure to reach the core target, use of Digital screens to tease and explain the concept, creation of a popup stand zone in the center of the mall, interactive association with QR codes, souvenir pictures via photobooth, and finally association with influencers to increase online visibility.
