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Proximus Fiber

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Best practices

Best of OOH

Post date

October 19, 2023

Categories

Billboards, Out Of the Box, Point of Interest, Telco

Objective Campaign

  • The campaign spotlights the shortage of bus drivers as a critical occupation.
  • Demonstrate by example that Proximus fiber is the fastest internet connection in Belgium

Media Characteristics

Large format & Out of the Box :

  • Supersites network
  • Temporary stand alone mega banners
  • Elevator walls & Wrapped escalators (Antwerp Central)

Reason best Practice

  • Multi touch point approach
  • Message relevancy & campaign consistency
  • Use of context in copy
  • Creativity
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