best of ooh

Vlaamse overheid – volwassenonderwijs

Best practices

Best of OOH

Post date

October 19, 2023


Corporate, Services, Transport

Objective Campaign

“Nog een reden om bij te leren” (another reason to continue learning). That’s the slogan of the campaign for adult education by the Flemish Government.
With this out-of-home campaign, “Onderwijs Vlaanderen” aims to reach a wide range of people and make adult education appealing to a diverse audience. The awareness campaign should encourage people to reskill, change careers or acquire new skills.

Media Characteristics

A uniform bus campaign that involves more than 400 vehicles, with advertisements placed on the back and inside of the buses.
This campaign is further enhanced by digital out-of-home (DOOH) advertising in the premetro in Antwerp.

Reason best Practice



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