best of ooh

Renault – Zoé (electric car)

Best practices

Best of OOH

Post date

March 28, 2020


Cars, Out Of the Box, Street

Objective Campaign

Promote the new electrical car Renault Zoé Add relevancy, creativity and innovation on top of the impactful and powerful new Renault Zoe launch campaign. The creativity of the different messages in the right context will give the customer a clear added value.

Media Characteristics

Network : a selection of JCD Digital Street Screens in Brussels
Campaign mechanism : programmatic buying triggered by air quality data enables the campaign to be displayed only in very specific situation:

Reason best Practice

Renault Zoe campaign leverages multiple USP’s from DOOH programmatic trading: ​

Great collaborative work of the brand, the media agency, the creative agency, the poster specialist and JCDecaux​
Renault Belgilux expressed its will to renew such operating as a part of its “always-on” communication plan.



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