The objective of the campaign was to increase awareness and adoption of the Flitsmeister app among Flemish drivers.
While the app is already widely used in the Netherlands, the brand wanted to gain stronger traction in Flanders by highlighting the benefits of real-time alerts for speed cameras and traffic controls.
Out-Of-Home was chosen to reach drivers directly in their daily mobility environment. Trams in Antwerp and Ghent were selected for their strong urban visibility and proximity to traffic, ensuring the message reaches drivers where the topic is most relevant.
The campaign used two Full wrap trams, one in Antwerp and one in Ghent, both in a striking and highly visible blue.
The visuals featured real local locations such as streets, tunnels and squares in both cities, making the message concrete and locally relevant. By referencing recognizable places where drivers encounter speed checks, the creative immediately connects with the audience.
Running from mid-October 2025 until the end of January 2026, the trams ensured continuous visibility across busy urban routes.
