UMA OOH Benchmark jan-jun 2025

OOH Investments Up 5% in the first semester 2025, Driven by DOOH Growth

Within the digital segment, programmatic buying continues to evolve but at a slower pace than overall DOOH growth. Around 20% of digital OOH investments are now traded programmatically — a sign of steady but cautious adoption.

The UMA OOH Benchmark and its sector-specific DOOH analysis will continue to evolve in upcoming editions, providing deeper insights into shifting investment patterns.

Full benchmark reports are available on uma.be and best-of-ooh.be.

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