Objective Campaign :
Gain awareness using small and large formats.
Media Characteristics :
This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities.
Reason best Practice :
There was a nice consistency in the colours and visuals that made this campaign recognizable to all. This campaign had very good results thanks to the different formats.