Objective Campaign :
Nestlé wanted to create an impactful campaign with the focus on fighting litter with the first ever outdoor campaign that uses 100% recycled paper.
Far too much waste does not find its way to the trash can in Belgium. Perrier, Vittel, KitKat and Lion: four iconic Nestlé brands are committed to fighting this phenomenon through a unique national awareness campaign. An approach that demonstrates Nestlé's desire to act to reduce its environmental impact in each of its activities.
Media Characteristics :
To fight against this litter, Nestlé, in collaboration with Clear Channel, decided to act directly where the problem occurs, the streets, and to use the power of its iconic brands Perrier, Vittel, KitKat and Lion.
Reason best Practice :
Nestlé and Clear Channel join forces to fight litter with first outdoor campaign on 100% recycled paper.
To be the first ever out of home campaign that used 100% recycled paper for the campaign ‘Don’t let us down’ that focuses on fighting litter, makes it even extra special.