Westtoer

Best practices

Post date

August 2, 2024

Categories

Out Of the Box, Transport

Objective Campaign

Westtoer want to promote hospitality jobs just before the start of the summer season.

The coast struggles to find enough staff or student workers, so this campaign targets a different audience: flexi-jobbers.

Media characteristics:​

Two coastal trams with a double 16m² advertisement space. Left and right displaying a different visual.

The individuals on the tram reflect two distinct personalities, highlighting the flexibility offered by working in the hospitality industry.

Reason best Practice

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