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Best practices

Post date

March 29, 2022

Categories

Billboards, Entertainment, Out Of the Box, Point Of Sale, Street

Objective Campaign

Media Characteristics

-An ice rink has been transformed to immerse us in the atmosphere of Pandora.
-XXL poster of more than 200m² on the façade of the shopping.
-A workshop of grimage for children is installed.
-DOOH campaigns with the movie poster on JCDecaux screens and big Led screens.
-Escalators and elevator wrapped with stickers in the colors of the movie.

Reason best Practice

-The façade of the Docks Bruxsel is dressed in an XXL poster of more than 200m².
-A workshop of grimage for the children is installed.
-DOOH campaigns with the movie poster on JCDecaux screens and big screens.
-The escalators and the elevator are also decorated with the sticker’s colors of the film.

The out-of-home medium allows for a multitude of possibilities as this campaign demonstrates. This launch is the result of a collaboration between Disney, Outsight, Publicis and JCDecaux Innovate and was visible until 7 January 2023